Lates News

According to a research report from China Galaxy Securities, since April, platforms such as Meituan, Ele.me, and JD have launched a large number of subsidy activities to drive a significant increase in the volume of freshly made tea drink orders. On one hand, the skewed platform traffic has greatly boosted the order volume of leading tea drink brands, while subsidies have improved the profitability of franchisees as subsidies have been passed down to the franchisee level, improving the takeout rate. In addition, the stabilization trend of freshly made tea drink brand prices is expected to continue in the year, with the potential for continued increase in average customer spend and cup prices.