The largest import category quota in history! During the first hour of Tmall 618, transactions of 374 import brands doubled compared to the same period last year.

On the evening of May 16th at 8 o'clock, Tmall 618 spot sales started. Within 10 minutes of the sale, the Japanese brand Nintendo broke a billion in sales. In the first hour of the sale, 374 imported brands saw a doubling in sales. Among them, the Australian wine brand Penfolds saw a 20-fold increase in sales compared to last year, the Israeli hair care brand Gotukola saw a 793% increase in sales, the American pet food brand Blue Buffalo saw a 344% increase, the Japanese digital brand FUJIFILM saw a 175% increase, the Korean fashion brand Emis saw a 161% increase, and the Belgian fish oil brand WHC saw a 72% increase on top of their high sales base. This year, Tmall 618 is focused on being "the cheapest, the simplest". In addition to an official discount of 15%, consumers can stack multiple discounts such as 88VIP coupons and imported category coupons. With more coupons and bigger discounts, Tmall International has introduced a new coupon of 210 yuan off on a purchase of 2100 yuan, and consumers can receive up to 420 yuan in imported category coupons and 820 yuan in 88VIP coupons. In the first hour of Tmall 618 sales, enthusiasm for imported goods is high, and overseas brands are experiencing a surge in sales.