Do not fall into the misconception of technology replacing human creativity.

Recently, Feng Shengyong, the director of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, published a signed article in the Guangming Daily titled "Do not fall into the misconception of technology replacing human creativity." He focused on the topic of AI assisting in the creation, production, and dissemination of network audiovisual content against the backdrop of the rapid development of artificial intelligence, conducting rational and realistic reflections and judgments. He pointed out that in the field of network audiovisual, AIGC has deeply integrated into the entire chain of scenarios including program planning, content production, personalized recommendations, and operation promotion, injecting strong momentum into the industry. However, in an era where "everything can be generated," a key question must be asked- where does the irreplaceable value of humanity lie when technology can efficiently solve many problems? For the network audiovisual industry, the answer should lie in using "questioning" as a driving force, "creativity" as a foundation, anchoring direction and strengthening the bottom line in the wave of technology, ensuring that AIGC becomes a booster for the network audiovisual industry rather than a replacement.