ETF renaming trend continues, Tianhong Fund renamed multiple ETFs.

Recently, Tianhong Fund announced changes to the short names of 8 of its ETFs, which is also a microcosm of the recent trend of "renaming" ETFs. With the increasing speed of new listings, the abundance of ETF short names often makes it difficult for investors to choose. Many ETF products have short names that cannot distinguish the characteristics of different products, and the degree of similarity is very high, making them easy to confuse. Some public offering personnel pointed out that recent changes to short names often include more descriptions of fund managers, investment directions, and market hot topics, making it easier to distinguish and better reflect their positioning, as well as being beneficial for fund companies to promote and increase product sales.