The Good Life Expo will be held in Beijing in June.

The first "Beautiful Life Expo" will be held in Beijing from June 27th to June 29th, 2025. The expo is organized by Sina Finance, and co-hosted by Alibaba, JD.com, Pinduoduo, and Douyin E-commerce. It is a pioneering initiative that integrates the whole supply chain resources of "production, supply, sales, and services". By building an integrated platform that combines service display, trade procurement matchmaking, and brand empowerment, the expo aims to promote consumption upgrading, and help Chinese manufacturing leap towards becoming global brands.