TikTok e-commerce launches a big promotion for 618.

In 2025, the "Douyin Mall 618 Goodies Festival" has gone online, with the platform launching a series of discount activities such as a 15% discount and direct reduction for one item. Douyin e-commerce has invested billions of dollars in consumer coupons to subsidize popular products, with users able to receive up to 2280 yuan each. The first round of coupons will be distributed from now until 24:00 on May 16th.