Car-mounted heads-up display about to explode? Industry insiders: Domestic suppliers achieve turnaround with market and industry chain advantages.

Head-up display is a display technology that directly projects key information such as vehicle speed and navigation onto the driver's line of sight in front of them. By displaying content on the windshield or a separate transparent screen, drivers do not need to lower their heads, providing a safer and more convenient driving experience. A sales manager from the AR display technology company Ruiwei recently stated that the domestic HUD industry chain currently has a strong competitive advantage, mainly due to two key factors. Specifically, he mentioned that on the one hand, the domestic HUD industry chain is more complete. "Because the automotive industry in China has developed very rapidly in recent years, HUD happens to be a new intelligent configuration. Therefore, the growth rate of the installation of car-mounted HUDs in China is very high, compared to the slower pace of technological iteration overseas." On the other hand, there are closely related secondary issues. "The cost of the overseas industry chain is high, and currently the cost of HUD products in China is probably about 50% lower than overseas."