IDC: The size of the AR/VR market in China continues to expand, with a compound annual growth rate of 41.1% over the past five years.

International Data Corporation recently released the 2025 V1 version of the IDC "Global Augmented and Virtual Reality Spending Guide". IDC predicts that the total investment in augmented and virtual reality worldwide will reach $15.22 billion in 2024, and is expected to increase to $39.70 billion by 2029, with a five-year compound annual growth rate of 21.1%. China will grow to become one of the most important markets for AR/VR globally. IDC's forecast data shows that the Chinese AR/VR market will maintain rapid growth with a 41.1% CAGR from 2024 to 2029, surpassing other eight regions including the United States and Western Europe in terms of growth rate, ranking first globally. IDC predicts that by 2029, the total investment in AR/VR in China will exceed $10.5 billion, accounting for 26.5% of the global market, second only to the United States in market size.