Will you consider using spokesperson marketing for promotion? Guizhou Maotai's latest response

date
12/05/2025
On May 12th, Maotai in Guizhou held a performance briefing for the fiscal year 2024 and the first quarter of 2025. Some investors raised questions about whether the company would consider using spokespersons for marketing promotions in the future, referring to the recent announcement of Zhang Yixing as the spokesperson for Maotai Cultural Tourism. In response, Jiang Yan, Vice General Manager, Chief Financial Officer, and Secretary of the Board of Directors of Maotai in Guizhou, stated that from May 17th to 18th, Maotai Cultural Tourism Co., Ltd. will jointly host the "2025 Guizhou Huangxiaxi T Music and Art Festival" with CCTV Media under the China Central Television. At that time, Zhang Yixing will attend and perform as the spokesperson for "Maotai Cultural Tourism" to jointly promote the integrated development of Guizhou's wine and tourism industry. Currently, the company has not considered the use of spokespersons.