In the first four months, nearly ten million new individual accounts were opened in A-shares. How to "retain customers" tests the wealth management capabilities of securities firms.

According to the official website of the Shanghai Stock Exchange, in April, the number of individual investors opening A-share stock accounts was 1.9158 million, a decrease of 1.1404 million from March. Although there was a month-on-month decline, the year-on-year growth rate exceeded 30%. In the first four months of this year, the overall number of new accounts remained stable. The number of new accounts is closely related to the hot and cold of brokerage business. Since September 2024, the market trading has been active, and a discussion about the "account opening frenzy" has quietly emerged. According to the annual report of 2024, most brokerage firms have seen a positive growth in the number of new accounts, which has significantly contributed to their performance. However, as wealth management transformation deepens, how to turn customer acquisition into customer retention, and convert scale advantages into sustained profit momentum, remains a problem that brokerage firms urgently need to solve.