Lates News

After the high-level executives adjustment, the Jingke brand is also undergoing rapid changes in its channels. It was reported that Jingke, which previously used a direct sales model for channels, introduced a partner (agency) model to fill the channel layout gap in the sinking market and accelerate the achievement of this year's sales target. It is understood that the core of Jingke's partner model is an agency model rather than a traditional distributor model. Partners mainly provide users with sales, delivery, and after-sales services, and users still place orders and invoice through the official Jingke App to maintain the order production system. Whether it is a direct sales or a partner store, the Jingke vehicles sold are at a unified national retail price, and the service standards and user experience of the stores remain consistent. In the future channel development strategy planning, Jingke will adopt a model of "direct sales as the main focus, with the partner model as a supplement." (Yi Cai)