The State Administration for Market Regulation and the China Consumers Association jointly issued live-streaming shopping consumer tips.

Recently, the State Administration for Market Regulation and the China Consumers Association jointly issued tips for consumers on live streaming shopping, reminding consumers to have a scientific understanding and make rational consumption choices, in order to help consumers avoid consumption risks and protect their own rights and interests. As a rapidly developing new consumption model, live streaming shopping provides convenience for consumers, but also brings problems such as false advertising, varying product quality, and lack of after-sales service. The State Administration for Market Regulation suggests that when purchasing products through live streams, consumers should pay attention to the following: first, choose to shop on reputable live streaming platforms. Second, approach live marketing speeches rationally. Third, be cautious when purchasing products from certain categories. Fourth, keep complete receipts as proof of purchase. And fifth, protect one's own rights and interests in accordance with the law.