The Douyin Mall's 618 Good Goods Festival will start on May 13, with a billion-level cash subsidy.

On May 8, 2025, the "TikTok Mall 618 Good Things Festival" investment promotion conference was held. At the meeting, the platform officially announced that this year's 618 promotion will continue with core gameplay such as "instant discounts" and "direct discounts", with billions of cash subsidies and billions of traffic resources invested to help businesses grow. The event will start at 0:00 on May 13 and continue until 24:00 on June 18.