Apple plans to add AI search options to the Safari browser. Google's stock price plummeted by over 7%.

date
11/05/2025
Apple plans to add artificial intelligence search options to its Safari browser, which could be a heavy blow to Google as the company's lucrative advertising business heavily relies on iPhone users using its search engine. In response to this news, Google's parent company Alphabet saw its stock price drop by 7.3% at the close of trading on Wednesday, causing a market value loss of approximately $150 billion. A source familiar with the matter quoted Apple executive Eddy Cue as saying to the media that Apple is "actively considering" a revamp of Safari. Cue testified in an antitrust case on Wednesday involving Google's dominant position in online search. Cue stated that due to more users turning to AI, the search volume on Safari browser had decreased for the first time last month. Apple's stock price closed down by 1.1%.