Nai Xue's internal staff respond to the logo change: there is indeed a plan to launch a comprehensive brand upgrade for the 10th anniversary.

Recently, some netizens posted on social media that they saw the new store of Naixue using a new logo resembling a snowflake, and changing "Naixue's Tea" to simply "Naixue," with the Pinyin "NAIXUE" becoming "Nasnow." It was found that Naixue's Tea has adopted the new name and logo in the latest materials on delivery platforms, official WeChat account, and official Weibo account. An insider from Naixue's Tea responded on the 7th that Naixue indeed has a plan to launch a comprehensive upgrade of the brand for its tenth anniversary, and the new logo is one of the steps in this brand upgrade.