Affected by the US tariffs, many German retailers are shifting their focus from the US to the European market.

In recent times, more and more European retailers and consumer brands are shifting their focus from the United States to Europe and other markets due to the impact of US tariff policies. They anticipate that the US tariff policy will cause price increases, thereby reducing demand from American consumers. The uncertainty surrounding US tariff policies will also put more pressure on their operations in the American market.