The total tourism revenue in Zhejiang Province during the May Day holiday reached 39.54 billion yuan, an increase of 17% year-on-year.

During the 2025 Labor Day holiday, Zhejiang Province saw a total of 31.14 million tourists in the whole region, a year-on-year increase of 13.7% according to comparable calibre. Among them, there were 18.302 million overnight tourists, an increase of 10.5% compared to the previous year; the average daily number of tourists in the whole region was 13.046 million, an increase of 8.1% year-on-year. The comprehensive revenue of the whole region tourism reached 39.54 billion yuan, a year-on-year increase of 17%.