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According to data from the market intelligence company Sensor Tower, the fast fashion e-commerce platforms Shein and Temu increased their digital advertising spending in Europe in April. Based on the data provided by Sensor Tower, Shein's advertising spending in France and the UK increased by 35% month-on-month, while Temu, which is owned by Pinduoduo, saw spending increases of 40% and 20%, respectively.
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