East Peng Holdings: The overall ceramic tile market may fluctuate in a relatively bottom range by 2025.

date
05/05/2025
When asked about "What is the size of the tile market expected to be this year? How does the company's management envision industry demand and strategy for 2025?" in a recent roadshow, Dongpeng Holdings stated that for the market outlook in 2025, overall it may fluctuate within a relatively low range. With the promotion of national policies in real estate, stimulating domestic demand, and consumption, market policy expectations may improve. In the competitive existing market, the company adopts a relatively proactive attitude by leveraging its advantages in extensive and relatively flat retail channel layout, increasing market and enabling power, to enhance the confidence and stability of agents in the face of a sluggish market. Secondly, cooperation with top companies in the whole-house channel can reduce costs and increase gross profit margins in terms of service efficiency. Thirdly, being more cautious in dealing with real estate strategic projects on the engineering side, driving the growth of agent-engineering and focusing on key areas such as medical care, wellness, hotel and commercial chain to increase market share. In addition, trade-in subsidies for new products are an important strategy for the company as a top brand to compete in the market during a downturn. The company has a fast response speed and strong execution capability, which is conducive to intercepting traffic and expanding customer base.