TikTok's life service "May Day" consumption data: Accommodation and family meal group purchase orders have increased by over 70% year-on-year.

On May 5th, Douyin life service released a "May Day" consumption data report, presenting the multi-dimensional consumption situation of food, accommodation, travel, shopping, entertainment, and user travel preferences during the holiday. The data shows that during the "May Day" holiday, offline store consumption was strong, with the public's shopping demand in various aspects such as food, accommodation, travel, shopping, and entertainment becoming increasingly diverse. The volume of accommodation and family meal group buying orders on Douyin increased by more than 70% compared to last year, while hotel and scenic tour package group buying orders increased by 116%. The number of group buying orders redeemed at clothing chain stores increased by 462%. "Parent-child tours" and "taste tours" are popular, and "new Chinese-style tours" have become a trend indicator.