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The streaming giant Netflix is on a winning streak, with its stock price rising for 11 consecutive days, marking the longest continuous increase in the company's history. Its stock price rose by 2% on Friday, reaching its all-time high since its listing in May 2002. Morgan Stanley stated on Thursday that they expect Netflix's stock price to continue to rise. Analysts wrote, "Netflix has established its clear leadership position in the global streaming industry and is moving towards becoming a global TV giant... Advertising revenue in May is expected to be a positive factor driving its stock price up."
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