Lates News

"Ticket economy" refers to consumers using ticket vouchers for transportation, cultural and tourism activities, etc., to enjoy discounts, points redemption, and other benefits in subsequent consumption scenarios, thus forming a "consumer chain" that extends to generate more consumption behaviors. According to the "2025 May Day Performance Tourism Insights Report" released by Meituan Travel, during the May Day holiday, it is expected that there will be over 100 large commercial performances with over 5000 attendees nationwide, attracting over 2 million viewers and driving over 20 billion yuan in hotel and tourism consumption. Sales of platform concerts, music festivals, and exclusive tickets for scenic spots have nearly doubled, creating a chain effect of "3 hours of performance driving 72 hours of consumption." Data from Qunar shows that this year's May Day holiday is considered a "music festival boom season," with the highest increase in hotel bookings during the May Day holiday seen in Haikou among major tourist cities. The concert of the TFBoys group led to a 3.4 times increase in hotel bookings in Haikou compared to the previous year. At the same time, more second and third-tier cities have also joined the "May Day" concert lineup, driving local hotel bookings to new highs. (Xinhua Finance)