Taobao Flash Sale launched and within 24 hours, Hey Tea's orders on Ele.me increased by 200%.

Recently, Taobao Tmall's instant retail business "Hourly Delivery" was officially upgraded to "Taobao Flash Sale", joining forces with Ele.me to heavily subsidize consumers, sparking a hot trend in takeout consumption during the May 1st holiday. Sina Technology learned from Naixuecha that within 24 hours of the launch of Taobao Flash Sale, Naixuecha's takeout orders surged over 200% year-on-year, with multiple brand tea beverages selling hotly and core city stores running at full delivery capacity. "This data confirms the unique advantages of Taobao Flash Sale's 'short chain explosion + full-domain traffic' model, and gives us confidence in future deep cooperation," said Liu Chuang, head of Naixuecha's takeout operation, to Sina Technology. In addition, many tea beverage brands have expressed that the launch of Taobao Flash Sale has brought significant growth in takeout orders.