New Chinese-style clothing is sought after by young people. This year, the market size of domestic trend fashion is expected to reach 250 billion yuan.

Driven by the upgrading of consumption, the integration of clothing design, styles, fabrics with fashion, technology, and cultural depth has become elements of self-expression and trend connection. Data shows that by 2024, the market size of Chinese-style clothing, represented by new Chinese styles, will exceed 220 billion yuan, and is expected to reach 250 billion yuan by 2025. The core consumer group of new Chinese-style clothing is aged 25-34, with the main price range between 500 yuan and 2000 yuan. From January 1 to April 29, 2025, the transaction volume of national Chinese-style clothing, represented by new Chinese styles, has increased by over 120% compared to the same period last year.