Pinduoduo distributed 5 billion yuan in consumer subsidies to support the "55 Shopping Festival" in Shanghai.

At the launch ceremony of the 2025 International Consumer Season and the 6th Shanghai "Five-Five Shopping Festival" on the evening of May 1st, Pinduoduo announced a 5 billion yuan investment to support this year's "Five-Five Shopping Festival". Zhu Zheng, Senior Vice President and Chief Development Officer of Pinduoduo Group, expressed the hope to promote the "Five-Five effect" nationwide through a series of detailed measures, allowing 900 million consumers to enjoy shopping during the "Five-Five" festival.