European Central Bank: Actively seeking alternatives to American products, European consumers are ready to bid farewell to American goods.

Research by the European Central Bank shows that due to the trade war initiated by US President Donald Trump, European consumers are ready to actively reduce their purchases of American products and services. On April 30, the European Central Bank stated in a blog post that in a recent survey, when asked how to respond to different levels of tariffs and the EU's retaliatory measures, respondents said they were "very willing" to seek non-American alternatives. Researchers even found that these views are largely unrelated to price, which is usually considered the main factor driving changes in trade tariffs downward.