Sui Jingfang: The company will launch differentiated products on e-commerce channels.

Shui Jing Fang held its 2024 annual performance briefing and 2025 first quarter performance briefing online. In response to investors' concerns about the potential development path and pricing system of online sales of Baijiu, Shui Jing Fang's General Manager Hu Tingzhou stated that e-commerce is a strategic channel for the company. Developing e-commerce channels not only helps the company reach different consumer groups than before, but also has important implications for the company's brand building and brand promotion. The company will launch differentiated products on e-commerce channels and compete differently from offline channels. At the same time, actively explore the online and offline linkage model, maintain the stability of the value chain, and better help customers improve profitability. In the full year of 2024 and the first quarter of 2025, the company's e-commerce growth rate is higher than the company's average level.