Alliance Consulting: It is estimated that the global TV shipments will decrease by 0.7% compared to 2025.

Finance and Economics APP learned that, according to the latest survey by TrendForce, due to the impact of the US's equal tariff policy, TV brand operators may indirectly pass on the rising costs to retail prices in the second half of 2025, thus suppressing consumer momentum. In addition, the policy of trading in old TVs for new ones in the Chinese market will release some demand ahead of schedule in the second half of 2024. It is estimated that the global TV shipment volume in 2025 will decrease by 0.7% annually, with only 196.44 million units remaining.