Alibaba upgrades Taobao Flash Sales, joins the instant retail battle.

It is understood that on the last day of April, Alibaba will upgrade its instant retail business Taobao "Hourly Delivery" to Taobao "Flash Purchase", first launching in more than 50 cities and covering the entire country on May 6th. After the upgrade, the most important changes will focus on three aspects: on the consumer side, Taobao Flash Purchase will collaborate with Ele.me to jointly subsidize with a scale exceeding 10 billion yuan, providing free orders, large coupons, etc.; on the supply side, Ele.me's supply will be fully open to Taobao Flash Purchase, including catering takeout. In addition, combined with Taobao's advantages in brand e-commerce merchants, the establishment of brand instant retail flagship stores in cooperation with their city warehouses and offline stores is the goal of first covering 200 core chain brands; on the organizational side, all internal businesses related to instant retail in the Taobao system will be fully responsible by Taobao Flash Purchase, with Ele.me providing full support.