Tianjin: Exploring a new model of "cross-border e-commerce import + retail"

The People's Government of Tianjin Municipality issued a notice on the implementation of the action plan for building a "big consumption" pattern in Tianjin, proposing to expand and improve online consumption platforms. Cultivate leading e-commerce enterprises, introduce retail e-commerce platforms in targeted sectors, and promote the standardized development of e-commerce and live-streaming economy. Drive e-commerce platforms to empower traditional retail industries and support the integration of online and offline consumption. Enrich the supply of imported consumer goods, increase categories of imported products such as beauty, medicine, and digital goods, and explore new models of "cross-border e-commerce import + retail". Strengthen the export of cross-border e-commerce, build strong special industrial zones for cross-border e-commerce, and encourage enterprises to expand their independent brands internationally.