Lates News

JD.com's food delivery service officially announced today that it has reached a cooperation agreement with the domestic animated classic IP "Piggy Detective". Piggy Detective will join JD.com's food delivery team as a "virtual delivery rider". The linkage cooperation between JD.com's food delivery service and Piggy Detective originated from an accidental "wardrobe malfunction" incident. Recently, when JD.com's founder Liu Qiangdong personally delivered food, it was discovered by netizens that the uniform color of JD.com's delivery staff was highly similar to the clothing of the animated character Piggy Detective. This coincidence quickly sparked discussions on social media, with netizens joking and suggesting that JD.com and Piggy Detective launch a joint cooperation. It is understood that "Piggy Detective" is an IP launched by Guangdong Yongsheng Animation in 2005, with annual derivative product sales exceeding 1 billion yuan. This cooperation, from netizen memes to official implementation, only took a few days, with netizens praising it as "JD.com's execution power is superb" and "indeed listening to advice" (Sina Technology).