JD quickly announced the collaboration with Super Piggy: Super Piggy becomes a virtual rider.

JD.com delivery announced today that it has officially partnered with the Chinese animation classic IP "Pigman", and Pigman will join the JD.com delivery team as a "virtual rider". The collaboration between JD.com delivery and Pigman began with an accidental "wardrobe malfunction". Recently, when JD.com founder Liu Qiangdong personally delivered food, netizens noticed that the uniform colors of JD.com delivery staff were highly similar to the clothing of the animated character Pigman. This coincidence quickly went viral on social media, with netizens joking and suggesting that JD.com and Pigman should launch a joint collaboration. It is understood that "Pigman" is an IP launched by Guangdong Wing-Sound Animation in 2005, with annual derivative product sales exceeding 1 billion yuan. This collaboration went from a joke among netizens to an official partnership in just a few days, with netizens praising JD.com's execution capabilities, saying "JD.com is really efficient" and "they really listened to feedback".