Tmall Supermarket: Promote the "supporting the best and newest" strategy, will invest 3 billion to support brand merchants.

Tmall Supermarket will invest 3 billion in the next year, focusing on the growth of high-value users, the construction of quality goods, and the upgrade of service experience to help brand merchants achieve high-quality growth in business scale. "Our growth rate ranks first among all online supermarkets. We have the confidence and strength to work with brand merchants to expand business scale and achieve high-quality growth," said Xun Jin, general manager of marketing and user operations at Tmall Supermarket. Data shows that Tmall Supermarket has achieved double-digit growth in GMV for three consecutive years. In the past year, the scale of 88VIP users at Tmall Supermarket has grown by over 40%, with a penetration rate of over 80%. Among them, users who spend over 50,000 annually have increased by 55% year-on-year. In terms of service experience, Tmall Supermarket continues to increase investment in the last mile delivery, with a punctuality rate of over 98% in 20 cities for half-day delivery.