Midea and Electrolux's three joint ventures are now fully operational.
The three joint ventures jointly established by Midea Group and Electrolux Group have officially commenced operations. This collaboration has established two core joint venture platforms for sales and manufacturing, achieving an integrated layout across the entire chain of R&D, manufacturing, and marketing. On the market side, the partnership will leverage both parties' established sales systems to fully support product iteration, channel promotion, and category layout in the North American market. On the manufacturing side, the focus will be on expanding local production capacity in North America, optimizing the localized production system, shortening product delivery chains, and continuously improving the responsiveness of the regional supply chain.
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