BofA Securities reiterates Meta "Buy" rating, price target $810

Bank of America Securities reiterated its "Buy" rating and $810 price target on Meta following the Meta Connect 2026 conference, believing that the newly launched personal agent Muse is becoming an important anchor for the company's consumer AI strategy. The firm noted that Muse has already achieved initial user growth and has established partnerships with Walmart, Best Buy, Shopify, Expedia, and Instacart, among others. It will also be integrated into smart glasses in the future and gradually extend across Meta's product lineup and Reality Labs devices, potentially addressing the shortcomings of its hardware in smart assistant functionality. On the commercialization front, Meta plans to charge commissions on transactions completed through Muse, adding a new monetization channel. However, the company has not yet formally set a commission rate, and the related revenue contribution remains at an early stage, with the scale of commercialization and conversion effectiveness still requiring further observation.