Restaurant giant crosses over into advertising! McDonald's (MCD.US) builds its own media network, aiming for a high-profit business worth $1 billion.

Zhito Finance App has learned that McDonald's (MCD.US) is following in the footsteps of retail giants such as Amazon (AMZN.US) and Walmart (WMT.US), announcing plans to build its own media network. In August of this year, as part of a pilot program, 450 McDonald's company-operated restaurants in the United States began displaying advertisements from other companies on digital drive-thru ordering screens. The project is still in its early stages and has not yet been expanded to the remaining approximately 14,000 U.S. locations operated by franchisees. However, McDonald's hopes the business can eventually grow into a $1 billion business for the company.