Lates News

McDonald's (MCD.N) unveiled new financial targets on Wednesday, including raising operating margins, launching training programs to improve food quality, and plans to provide financial support while franchisees invest in restaurant renovations. In June, McDonald's announced its latest growth strategy, "McDonald's > NEXT." The plan includes core elements such as a brand-new restaurant design, tastier food and beverages, consumer demand-driven innovation, and improved employee service standards. But until Wednesday, company executives had revealed little about how the plan would be implemented and how it would affect the company's financial performance in the coming years. The strategic adjustment comes as McDonald's U.S. business tries to recover from weak sales; at the same time, prolonged high inflation has also led consumers to visit restaurants less frequently.