The Love Letter to Grandma Attracts Over 3 Billion Yuan in Investment

The movie "A Letter to Grandma" has continued to gain popularity since its release. What can a film bring? Its the audience pouring into the theaters, the locations being promoted, and most importantly, a series of triggered chain reactions. Shantou, Guangdong is using this opportunity to give rise to a tangible "industrial multiplier." Hai Ping Road's "Movie Street" was once a quiet alley, but since the Siam Cinema was filmed here, it has now been transformed into "Nanyang Street," lined with bilingual signage in Chinese and Thai, rickshaws, and classic shops. At present, a commercial complex project is preparing to commence construction, and investors say the movie's popularity has given them confidence. Now, the entire street's investment attraction is heating up, with almost no staff in the investment office; everyone has gone into the streets, showing potential business owners the properties and explaining the overall planning of the area. Cui Xiangyu, General Manager of Shantou Tourism Investment Co., Ltd., stated that the phone calls for investment attraction are overwhelming every day. Centered around Hai Ping Road, five projects are being initiated, including the Suzhou Chamber of Commerce project, the renovation of Taofang Restaurant, and a red-themed research study program, with an investment scale exceeding 3 billion yuan.