Exclusive | Xiaohongshu Increases Investment in AI: Strategizing in AI Social Direction and Launching Self-Developed AI Companion Products

Sina Technology has learned exclusively that Xiaohongshu is accelerating its AI strategy, focusing on AI social products, AI community interaction tools, and other areas, shifting from backend technology applications to front-end self-research, productization, and rapid ecological competition. A person familiar with the matter revealed to Sina Technology, Xiaohongshu is offering high salaries to recruit AI talent, investing in a series of self-developed AI products, and is looking for individuals with a strong AI native product mindset.