AliExpress launches Chinese brand group to conquer Europe's largest consumer electronics exhibition IFA.

On July 23, Ali's cross-border e-commerce platform AliExpress announced that it will lead a group of dozens of Chinese brands to participate in the largest consumer electronics exhibition in Europe, the Berlin International Consumer Electronics Show, in September this year. This is also the first time that the four "Dragons Going Global" of Chinese e-commerce have appeared at an international top consumer electronics exhibition. The lineup for this exhibition focuses on high-tech brands, covering fields such as robots, 3D printing, AR glasses, and smart travel.