Tao Bo responds to Nike's online channel adjustments: to jointly promote the long-term, healthy and sustainable development of the Nike brand.

On July 22, Top Sports confirmed that its sales of Nike products in mainland China will be fully terminated on January 1, 2027. Top Sports is Nike's largest distributor in China, and the two have been cooperating for over 27 years. Top Sports stated that in the medium to long term, this move will help Nike further enhance consumer experience, strengthen product attractiveness, and promote a healthier, more orderly, and sustainable market ecosystem. In the future, Top Sports will continue to uphold the principles of mutual benefit and win-win cooperation, maintain close collaboration with Nike, fully leverage its advantages in offline retail operations and local consumer services, and bring more professional and diverse sports experiences to Chinese consumers through new concept sports stores and high-quality retail scenes.