Wholesalers said that ice cream sales have dropped nearly in half.

Recently, reporters visited multiple wholesale ice cream stores and community retail shops. Many merchants stated that this year's sales of ice cream were significantly lower compared to the same period last year, with profits declining, foot traffic decreasing, and prices falling almost simultaneously. A snowflake wholesale merchant in Beijing told reporters that since the beginning of this year, both corporate orders and natural foot traffic have decreased by almost half compared to the same period last year. The main reason mentioned by merchants for sluggish ice cream sales this year is that the weather has not been hot enough and there has been too much rain.