Yiwu's National Tide is selling like hotcakes.

Recently, during the Dragon Boat Festival, sales of festive supplies are booming at Yiwu International Trade City. Traditional seasonal goods like colorful ropes and sachets are in high demand. According to the operators, small goods related to the Dragon Boat Festival start selling well every year in early May, with increasing customer flow and order volume. Compared to traditional styles in previous years, many Dragon Boat Festival products this year display a distinct national heritage and cultural charm. For example, at one store, a series of products incorporating the national-level intangible cultural heritage of Song brocade have become best sellers. Some merchants have mentioned that products featuring the intangible cultural heritage of Song brocade have already sold tens of thousands of pieces. CCTV financial reporters have learned that nowadays, Dragon Boat Festival small commodities in Yiwu have moved beyond the limited-time sales model of festivals, offering a variety of national-style auspicious designs to cater to the needs of all consumption scenarios. This shift has transformed the sales pattern from seasonal to continuous popularity. Merchants are constantly enriching product categories and innovating designs to promote traditional folk culture through small goods on the international stage.