LABUBU airdrops World Cup opening ceremony, co-branded peripherals sell for more than 5 times the original price.

In the early morning of June 12th Beijing time, the opening match of the 2026 FIFA World Cup in Mexico was unveiled at the Mexico City Stadium. During the opening ceremony before the match, IPLABUBU, a brand under Pop Mart, appeared as a special guest and became the first Chinese trendy IP to appear at the World Cup. Subsequently, topics such as "Chinese Team starting LABUBU Maning" trended on Weibo. Prior to this, Chinese fans' enthusiasm for the World Cup had already been ignited, with LABUBU World Cup collaboration products selling out within seconds, breaking the record for the highest premium on World Cup collaborations. The market trading price reached a premium of up to 5 times, making it the most popular collaboration at the World Cup.