This month, Rolex will increase the global average price of its gold watches by 5%.

According to two luxury research institutions and two dealers, Rolex will increase the global average price of its gold watches by 5% this month. In January, Rolex had also made a slight price adjustment, which was not implemented globally and not limited to gold watches. This price increase indicates that, despite the overall tepid luxury goods market, there is still strong demand for high-end wristwatches.