Cheng Yixiao: In the first quarter, the marketing consumption of Kouai AI comic show increased by over 100 times compared to last year.

During the performance conference call for the first quarter of 2026 held on the evening of March 27, CEO and founder of Kuaishou Technology Cheng Yixiao stated that in the first quarter of 2026, the consumption of AI comic marketing on Kuaishou has increased by over 100% year-on-year and over 150% quarter-on-quarter. By the end of March, the peak daily consumption of AI comics on the Kuaishou platform has exceeded 20 million yuan. Cheng Yixiao mentioned that the core driving force behind the growth of AI comics is that AI significantly reduces the production cost and creative threshold of comics, promoting rapid expansion of supply, thereby driving user consumption and investment demand release.