Shanghai: Promoting the full-chain application of AI+ advertising and nurturing a group of local advertising brand enterprises with core technology and international capabilities.

The People's Government of Shanghai Municipality has issued the Implementation Opinions on Promoting the Expansion and Enhancement of the Service Industry. It proposes to promote the full-link application of AI+ advertising, accelerate the integration of technologies such as artificial intelligence-generated content creativity, and multi-modal content production to empower, and cultivate a group of local advertising brand enterprises with core technologies and international capabilities. Expand high value-added formats such as human resources management consulting and senior talent search, develop new products such as recruiting large models and intelligent interviews. Support consulting service agencies in expanding new businesses such as health consultation and environmental social governance consultation, and develop new models such as subscription system and solution licensing system. Support accounting and auditing service agencies to develop non-audit related businesses, and establish a normalization mechanism for various enterprises and local institutions to "go out" and dock.