Zhou Qingwu, the general manager of Gujing Gongjiu: will gradually eliminate backward production capacity and expand the production capacity of high-quality base wine.

On May 25, Gujing Gongjiu held a 2025 online performance briefing, attended by CEO Zhou Qingwu, Executive Deputy General Manager Yan Lijun, Deputy General Manager and Chief Accountant, and Company Secretary of the Board Zhu Jiafeng, and other senior executives, to address investor concerns. During the meeting, investors asked questions about the company's future business strategies, provisions for impairment for Huanghelou, etc. Faced with challenges, the company's management expressed their commitment to the "nationalization, sub-high-end, strong base" strategy, and revealed that the company's newly launched light series products are favored by young consumers. Zhou Qingwu stated that, with the rationalization of the consumption of liquor, the concept of "drink less, drink better" has become a new trend, and in line with the industry trends and the company's long-term development plan, the company is investing in the construction of an intelligent park project. Through this project, the company will gradually eliminate outdated and inefficient production capacity, expand high-quality base wine production capacity and reserves, further optimize product structure, enhance product quality and safety levels, strengthen the company's market competitiveness, and meet consumers' demand for high-quality liquor. During this period of industry adjustment, this traditional liquor company is trying to consolidate its core products, focus on the younger market, implement AI technology, and intelligent fermentation, in order to seek steady development.