"JD 618" will officially start at 8:00 pm on May 30th.

On the afternoon of May 18th, the 2026 JD 618 launch conference was held. At the meeting, Eric Qi, head of the platform operation department of JD Retail Platform Marketing Center, announced that this year's JD 618 will officially start on May 30th at 8 pm, and the "618 Great Promotion" will continue until June 21st. From May 13th to May 29th will be the "Exciting Shopping Season".