In 2026, the Fujian Province cultural and tourism economic development conference facilitated project collaborations exceeding 83 billion yuan.

On April 18, the project investment promotion event for the cultural and tourism industry chain in Fujian Province was held in Zhangzhou. Vice Governor Jiang Erxiong attended and delivered a speech. More than 260 representatives from cultural and tourism departments from all over the province, well-known cultural and tourism enterprises from home and abroad, financial institutions, investment institutions, as well as leaders of cultural and tourism departments from some sister provinces and cities gathered together to conduct in-depth discussions on optimizing the cultural and tourism industry chain and improving the quality of scenic spots, and to promote cooperation intentions for a number of key cultural and tourism projects. A total of 117 key projects reached cooperation intentions or signed contracts during this event, with a total investment of 83.226 billion yuan, injecting strong momentum into the high-quality development of the cultural and tourism industry in Fujian. These projects cover a wide range of areas and formats, focusing on upgrading the quality of scenic spots, ecological health maintenance, digital cultural tourism, and other new formats, new models, and new scenes, marking the accelerated transformation and upgrading of the cultural and tourism industry in the province towards integration, digitization, and quality improvement.